Most of the digital marketing agencies and SEO professionals
look for quality content, but sometimes it becomes difficult for them to find
it. If you have ever tried freelancing sites like Freelancer, Fiverr, UpWork,
and Craiglist etc., you would probably be aware that it’s not always the right
way to choose quality content writers for your digital marketing campaigns.
Invest your time and money in finding an experienced writer or an agency, which
is trusted and has excellent previous records to share with you.
Water, water everywhere, nor any drop to drink
It is quite surprising that there is no dearth of content writers across
the world, especially in less developed countries like India, Philippines,
Bangladesh, Malaysia, Vietnam, and some East European and African countries.
But the question is -- How many of them are proficient in writing quality content?
Content is king. You can achieve many of your objectives through quality
content.
Low quality
content
Poorly written and low quality content can almost spoil your image and
branding. What if the content you buy for a few dollars is neither engaging nor
interesting? Such writers will not even bother to research a bit about the pain
points of your audiences, so the readers feel compelled to read further.
Most of these content writers are not trained
and even if they have certain certifications, their writing is disappointingly
lousy. In such a scenario it is difficult to find a content writer, who
understands your business needs and creates content to match those needs.
Money vs. Quality
It is also true that quality content writers are a little bit expensive to
hire. You are lucky, if you get a good writer, who is ready to work for as low
as $2 per article. In order to cut costs, most of the SEO professionals and agencies
do not care about the quality and its negative outcomes. They simply look for
cheaper options.
Is hiring an editor a remedy?
They believe that hiring an editor is the ultimate remedy and an editor can turn
poor content into quality content. It is an absolutely false notion. A lousy
draft can never be turned into an amazing piece of content, just by tweaking it
a bit. It needs a different approach, outline and structure altogether.
Importance of voice and tone
You also need a voice and tone for your content, which is not possible to inject
in your content through partial editing. So, when you are looking for content
for your SEO campaigns, do not compromise on quality. Hire trained writers, who
have a good experience in writing on international platforms.
Final Thoughts
The professional SEO agencies that are serious about quality will not cut
corners when it comes to hiring premium writers. If you specifically need a
good writer, share it with your Content Writing Services India and don’t
approve even a piece of content, if you find it lousy. Content is King and
context is divine. Don’t forget this Mantra, if you want to win the grand game
of digital marketing.
