Smart Tips To Follow For Result - Oriented Website Content Writing

Writing content for a website is not as easy as it sounds! Your website is your business’s identity and stands for what you do and who you are. Your final goal is to get more buyers and improve sales, and start with brand awareness of course. So, the website content writing has to be done carefully, keeping in mind what will work and what will turn off your target audience. Copied, dull, and pointless content can not only turn away potential customers but also hurt your Google search result ranking. So, take a look at these tips to boost your business with great web content.

Be In The Shoes Of Your Audience 

Thinking from a visitor’s perspective is crucial when you are creating web content. Understand that they want to get the information they are looking for as fast as possible. So, make sure that when a visitor comes to your landing page, he can find the product or service he is looking for quickly. Don’t make the web design or content complicated, because then he might probably jump to another website.

Know How To Organize Information 

In a website, the most important piece of information should be mentioned first, followed by those of lesser importance. For instance, if you are selling cupcakes, ensure that the landing page clearly shows that. This way, your potential buyers will know that they are in the right place. The option to look at different kinds of cupcakes and the option to buy them should be clearly mentioned too.

Simplicity Is The Best Policy 

No one wants to read and understand complex sentences or too creative style of writing when they are on a website looking for something important. So, use simple, easy to understand sentences for website content writing. The content should be easy to follow.


Write For Quick Readers 

Very few from your target audience will actually read your entire website content. So, use catchy headlines and subheads that talk about your products or what service you sell. Make sure the images clearly indicate what you sell and use more bullet points than long, wordy sentences.

Maintain Crisp Writing Style 

 Complicated words or jargons should be always avoided and both sentences and paragraphs should be short. Remember that most readers are lazy! Don’t repeat sentences of information and address your reader as “You”. It will sound more engaging.

Focus On SEO Optimization 

Using the right keywords and using the right amount of them can make your website SEO-optimized, or in other words, Google will rank your website higher than others. Take care while choosing keywords since short-tail ones can be very competitive. For example, using only “chocolate cakes” as a keyword might not get you many visitors, but using “chocolate cakes near Central Park” will get you more.

Make Each Website Page Visitor - Ready 

Your audience might land up on your landing page or the product page or even the shopping page. So, make sure each page has the right content to tell the visitor what to do. That is, he should know whether a page talks about product information, sign up for your newsletter or request a quote.
Another good idea is to hire a reputed agency for website content writing services that will take care of all the above points.

Content Marketing – Indian businesses are embracing it for these reasons!

A digital presence these days is mandatory if you want your business to do really well and reach millions of customers all over the globe. A website, blog or e-store can enhance your brand’s awareness, sales and profits way more than what a brick and mortar store can. But without the right kind of content, your digital presence means nothing! So, when it comes to content marketing, Indian businesses are going all the way to make it work for them. While some businesses are trying to get a content strategy in shape by themselves, others are hiring agencies to do the same. Here are the biggest reasons why content marketing is so hot right now –

Creating Brand Awareness – Original, interesting and informative website or blog content can spread awareness about your brand like never before. In today’s world where most people shop online or look for information online, this is a great way to promote your brand, products and services. By writing about who you are, what you do and what you offer, you can gain traffic that matters and attract the right target audience.

Becoming Trustworthy With Readers – If your website, product pages or blog is well-written and rich in helpful information, your audience will gain trust in you over time. For instance, if you are selling cleaning products, you can write blog topics on how to clean stubborn stains or delicates without directly promoting your brand. This will make you an authority in the field of cleaning and visitors will start trusting your knowledge and your products gradually. This will lead to more conversions and loyalty.



Ranking high on Google – SEO-optimized content which is relevant and engaging is ranked high on search results by Google, Bing or Yahoo. And with content marketing, Indian businesses essentially focus on this. It means, using the right keywords in your website or blog content will help them show up in search results better. But remember not to stuff your content with keywords or force them into sentences. Google’s algorithm can detect such cases and can penalize your website for the same.

Generating Potential leads – The ultimate idea behind embracing content marketing is to generate more ideal leads for your business right? And this can actually happen if your content is useful, good to read and fresh. You will then be able to target the right kind of audience who will actually buy your products. Adding informational eBooks or whitepapers to your website can encourage more visitors to become buyers as well.

Getting Shared Socially – Content marketing is in vogue also because great content gets shared by visitors on social media platforms like Facebook and Twitter. Businesses that want to stay ahead of their competition usually provide content that solves a problem uniquely maybe or talks about a product that can be used innovatively. This type of content often goes viral quickly and more people who are potential buyers flock to your site.

Getting Good Backlinks – If you use content marketing smartly, other good websites will offer links to your sites, to share your ideas and information. This can boost the number of audience you get on a regular basis and improve sales. Your page authority will spike and search engines will rank your website or blog higher!

So, like many other businesses, adopt content marketing now to taste greater success.