Outsourcing Your Website Development Services- Pros & Con

In today’s competitive era, having a sound online presence is a must for all business organizations. A company’s website offers a hassle-free way for the customers to get in touch with the businesses. Correspondingly, these websites serve as a great channel for businesses to reach a wider base of audience. For this reason, many entrepreneurs and business firms are investing in website development services.

Moving on, business houses today are also looking to cut down their developmental costs while ensuring excellent customer service. To do this, companies are outsourcing their website development services to trusted third party agencies in order to reduce costs and maintain quality of their deliverable.

In this article, we will have a look at the pros and cons of outsourcing your website development services. Let’s begin.

Pros

Access to a skilled team of developers

Website development agencies employ a consortium of trained and experienced individuals who are well-versed with all the latest technologies and industry standards. They can help you in developing a website that is sturdy, secure, reliable and intuitive. 

Better cost savings

Outsourcing your website development services to a reliable third party provider instead of having an in- house team saves you a lot of money. You don’t need to pay any commissions or full-time salaries but only for the hours rendered with your web project.

More customized output

Unless you have a very skilled team of in-house developers, most part of your project will depend upon readymade DIY templates available on the internet. These templates leave very little room for customization. However, with a good website development agency, you can easily get a highly customized product that matches your vision and business goals.

Improved functionality 

Apart from limited scope of customization, these readymade templates also come with a restricted list of features. But if you outsource your project, the skilled and experienced professionals can help you in expanding the functionality of your website by incorporating engaging features.

Ongoing customer support

Most website development companies do not end their services with the completion of a particular website. In fact, they offer ongoing support, regular upgrades, and troubleshooting to ensure that your online operations run as smoothly as possible.

Cons

Communication issues

Many times, business firms outsource their website development services to agencies located overseas where English is not their native language. In such a scenario, you may encounter some difficulties in communication along with the possibility of making errors because of misinterpreted instructions.

Delays in completion

You may not be the only customer your website development agency may be working with, thus causing delays in completion. Issues with quality Sometimes when you are working with an agency for the first time, you may face the risk of receiving sub-standard or low-quality work. Thus, it is always advisable to thoroughly scan the company’s credentials and read the testimonials before hiring its services.

Breach of security

An important part of outsourcing your projects to an outside company is providing them with access to all the private and sensitive company information. Unlike in-house employees, you’ll have limited control on how this information is handled, putting you at risk of a security breach. From all the a fore-mentioned pros and cons, you can decide what is best for your precise business needs.

How Low Quality Content Is Hurting Your Business?

Most of the digital marketing agencies and SEO professionals look for quality content, but sometimes it becomes difficult for them to find it. If you have ever tried freelancing sites like Freelancer, Fiverr, UpWork, and Craiglist etc., you would probably be aware that it’s not always the right way to choose quality content writers for your digital marketing campaigns. Invest your time and money in finding an experienced writer or an agency, which is trusted and has excellent previous records to share with you.

Water, water everywhere, nor any drop to drink

It is quite surprising that there is no dearth of content writers across the world, especially in less developed countries like India, Philippines, Bangladesh, Malaysia, Vietnam, and some East European and African countries. But the question is -- How many of them are proficient in writing quality content? Content is king. You can achieve many of your objectives through quality content.   

Low quality content

Poorly written and low quality content can almost spoil your image and branding. What if the content you buy for a few dollars is neither engaging nor interesting? Such writers will not even bother to research a bit about the pain points of your audiences, so the readers feel compelled to read further.

Most of these content writers are not trained and even if they have certain certifications, their writing is disappointingly lousy. In such a scenario it is difficult to find a content writer, who understands your business needs and creates content to match those needs. 

Money vs. Quality

It is also true that quality content writers are a little bit expensive to hire. You are lucky, if you get a good writer, who is ready to work for as low as $2 per article. In order to cut costs, most of the SEO professionals and agencies do not care about the quality and its negative outcomes. They simply look for cheaper options. 

Is hiring an editor a remedy?

They believe that hiring an editor is the ultimate remedy and an editor can turn poor content into quality content. It is an absolutely false notion. A lousy draft can never be turned into an amazing piece of content, just by tweaking it a bit. It needs a different approach, outline and structure altogether. 

Importance of voice and tone

You also need a voice and tone for your content, which is not possible to inject in your content through partial editing. So, when you are looking for content for your SEO campaigns, do not compromise on quality. Hire trained writers, who have a good experience in writing on international platforms. 

Final Thoughts

The professional SEO agencies that are serious about quality will not cut corners when it comes to hiring premium writers. If you specifically need a good writer, share it with your Content Writing Services India and don’t approve even a piece of content, if you find it lousy. Content is King and context is divine. Don’t forget this Mantra, if you want to win the grand game of digital marketing.

Smart Tips To Follow For Result - Oriented Website Content Writing

Writing content for a website is not as easy as it sounds! Your website is your business’s identity and stands for what you do and who you are. Your final goal is to get more buyers and improve sales, and start with brand awareness of course. So, the website content writing has to be done carefully, keeping in mind what will work and what will turn off your target audience. Copied, dull, and pointless content can not only turn away potential customers but also hurt your Google search result ranking. So, take a look at these tips to boost your business with great web content.

Be In The Shoes Of Your Audience 

Thinking from a visitor’s perspective is crucial when you are creating web content. Understand that they want to get the information they are looking for as fast as possible. So, make sure that when a visitor comes to your landing page, he can find the product or service he is looking for quickly. Don’t make the web design or content complicated, because then he might probably jump to another website.

Know How To Organize Information 

In a website, the most important piece of information should be mentioned first, followed by those of lesser importance. For instance, if you are selling cupcakes, ensure that the landing page clearly shows that. This way, your potential buyers will know that they are in the right place. The option to look at different kinds of cupcakes and the option to buy them should be clearly mentioned too.

Simplicity Is The Best Policy 

No one wants to read and understand complex sentences or too creative style of writing when they are on a website looking for something important. So, use simple, easy to understand sentences for website content writing. The content should be easy to follow.


Write For Quick Readers 

Very few from your target audience will actually read your entire website content. So, use catchy headlines and subheads that talk about your products or what service you sell. Make sure the images clearly indicate what you sell and use more bullet points than long, wordy sentences.

Maintain Crisp Writing Style 

 Complicated words or jargons should be always avoided and both sentences and paragraphs should be short. Remember that most readers are lazy! Don’t repeat sentences of information and address your reader as “You”. It will sound more engaging.

Focus On SEO Optimization 

Using the right keywords and using the right amount of them can make your website SEO-optimized, or in other words, Google will rank your website higher than others. Take care while choosing keywords since short-tail ones can be very competitive. For example, using only “chocolate cakes” as a keyword might not get you many visitors, but using “chocolate cakes near Central Park” will get you more.

Make Each Website Page Visitor - Ready 

Your audience might land up on your landing page or the product page or even the shopping page. So, make sure each page has the right content to tell the visitor what to do. That is, he should know whether a page talks about product information, sign up for your newsletter or request a quote.
Another good idea is to hire a reputed agency for website content writing services that will take care of all the above points.

Content Marketing – Indian businesses are embracing it for these reasons!

A digital presence these days is mandatory if you want your business to do really well and reach millions of customers all over the globe. A website, blog or e-store can enhance your brand’s awareness, sales and profits way more than what a brick and mortar store can. But without the right kind of content, your digital presence means nothing! So, when it comes to content marketing, Indian businesses are going all the way to make it work for them. While some businesses are trying to get a content strategy in shape by themselves, others are hiring agencies to do the same. Here are the biggest reasons why content marketing is so hot right now –

Creating Brand Awareness – Original, interesting and informative website or blog content can spread awareness about your brand like never before. In today’s world where most people shop online or look for information online, this is a great way to promote your brand, products and services. By writing about who you are, what you do and what you offer, you can gain traffic that matters and attract the right target audience.

Becoming Trustworthy With Readers – If your website, product pages or blog is well-written and rich in helpful information, your audience will gain trust in you over time. For instance, if you are selling cleaning products, you can write blog topics on how to clean stubborn stains or delicates without directly promoting your brand. This will make you an authority in the field of cleaning and visitors will start trusting your knowledge and your products gradually. This will lead to more conversions and loyalty.



Ranking high on Google – SEO-optimized content which is relevant and engaging is ranked high on search results by Google, Bing or Yahoo. And with content marketing, Indian businesses essentially focus on this. It means, using the right keywords in your website or blog content will help them show up in search results better. But remember not to stuff your content with keywords or force them into sentences. Google’s algorithm can detect such cases and can penalize your website for the same.

Generating Potential leads – The ultimate idea behind embracing content marketing is to generate more ideal leads for your business right? And this can actually happen if your content is useful, good to read and fresh. You will then be able to target the right kind of audience who will actually buy your products. Adding informational eBooks or whitepapers to your website can encourage more visitors to become buyers as well.

Getting Shared Socially – Content marketing is in vogue also because great content gets shared by visitors on social media platforms like Facebook and Twitter. Businesses that want to stay ahead of their competition usually provide content that solves a problem uniquely maybe or talks about a product that can be used innovatively. This type of content often goes viral quickly and more people who are potential buyers flock to your site.

Getting Good Backlinks – If you use content marketing smartly, other good websites will offer links to your sites, to share your ideas and information. This can boost the number of audience you get on a regular basis and improve sales. Your page authority will spike and search engines will rank your website or blog higher!

So, like many other businesses, adopt content marketing now to taste greater success.

How Businesses Can Benefit From SEO Article Writing Services?

Search engine optimization or SEO is one of the most effective ways to market a business. SEO content is what brings your website at the top of search rankings and thus top in the mind of your customers. In this article, you can know more about keyword-rich content and how SEO article writing services can help your business.

Keywords and Content 

Search engines rely on keywords used in content (among other things) to rank websites. Through certain words (or/and phrases), you can ensure that search engines can find your website easily. Through SEO content, you can try and get to the top of a search page.

But how do you use keywords for higher search engine rankings? 

You can’t crowd your website’s homepage or a landing page with a number of keywords and make sense at the same time. This is where the utility of content comes in for businesses. With the help of SEO articles, you can mention different keywords relevant to your business on your website.

If your business is about handmade silver jewelry, you can create different articles related to your business category and help people find their way to your website through search queries. Some article examples can be ‘how to use silver jewelry with your workplace outfits’, ‘silver jewelry for teenagers’ or ‘how to wear silver jewelry with evening dresses’. You can embed the relevant keywords in these articles in a natural way.

When you post these articles on your website, search engines can more easily find you in a crowd of thousands of websites selling silver jewelry.

Useful and Relevant Content

SEO is no longer the same it was years ago. It has evolved with changing times and content needs to keep pace with it.

Search engines take into account the number of keywords in an article or its relevance to a piece of content. To be visible in the crowd, you also need your content to be unique. This is simply too much work for small business owners or a startup founders. They already have too many responsibilities and writing good quality SEO content at the same time is just not possible. To remedy this, you can work with professional SEO article writing services to create quality and unique content on a consistent basis.

Even for big companies with in-house team of content marketers, consistently creating unique content can be challenging. Outsourcing SEO content to an agency with experience in your business category can be a useful solution to this problem.

Businesses and SEO Content 

You can spend money on traditional and digital marketing. But there is something about the higher ROI from SEO content that is unmatched for businesses. By spending a little amount on SEO content, you can expect huge returns in terms of organic website traffic.


But there is more – with SEO articles and blog, you can establish your authority as an expert in your business category. With useful articles for your existing and potential customers, you can help your brand become more visible online.

Why Hiring Professional Blog Writing Services Is Better Than Procrastination

Blogging is an important activity from the viewpoint of marketing. Without blogging you will seriously affect your business prospects. As you know social media activities and posts are fuelled by content on your blog and if your blog is either inactive or inconsistent for a long time, it will also diminish your social media engagement.

Similarly, most of the calls to action (CTAs) are made on your blog. Your blog therefore acts as a marketing hub for your customers and prospects. This makes the blogging activity one of the most important activities in your marketing ecosystem.

Still up to 90% of the entrepreneurs and marketers say that they are not able to write their blogs on a consistent basis. One should be surprised as to what might block them from consistently posting on their blog.

In every other entrepreneurial meet up and conference, you will meet people, who have not been able to focus on their blog for a long time and this is a worldwide phenomenon. Procrastination might be one of the reasons why people are not able to consistently do it.

The other reasons why people are not able to do it can be the lack of Ideas, stories and content for the blog.  Choice of words might be another hindrance. All you need to do is to choose the words and weave them into an interesting story, so that your readers feel compelled to read your posts.

A consistent blogging activity will always render good results in terms of lead generation, engagement and expanding your customer base. If you are struggling to write your blog, especially with consistency related issues, you can hire Blog Writing India services. But then, you must be extremely choosy, because there is no dearth of content mills and uncompetitive content writers in India and you may end up spoiling the entire game of blogging.
 
Professional Blog Writing India services have trained writers and bloggers on their rolls. They will manage your blog on your behalf keeping your customers engaged and your marketing wheel moving.

These writers follow different themes and write interesting posts for your prospects and customers adding value to one of the most important activities in your digital marketing portfolio. There can be different kind of articles and write-ups such as “how to” articles, list-based articles and interviews etc.

News jacking can also be used to create fresh articles on alternate basis, as people are curious to read news items related to their field. It will keep your blogging activity live.

So, instead of making excuses and taking no action while keeping your blogging activity on the wheelchair, you must take immediate action and hire professional blog writing services in order to keep this important activity on, so you can continue reaping its immense benefits.

How to Write Social Media Content That Goes Viral?

Social media content writing is an art. The biggest challenge is to stand out from the crowd as the volume of content being published online is increasing every month. In fact, it’s extremely difficult to even get noticed on social. However, if you follow certain tips, your social media content writing can become your biggest asset and strength.

Quality content is necessary to succeed on social media. You need to put in a lot of efforts to create posts that can go viral. Grabbing attention and building engagement are the ultimate objectives of creating content.

Remember that your articles are going to compete with a tornado of posts being published online every hour. Otherwise, they will sink in the infinite ocean of online content. You can include attractive pictures and engaging videos in your posts. Social Media Content Writing is quite different from academic writing and therefore plain looking and boring articles are not going to sell on social media. 

The headline of your articles and posts should be so grabbing that it should be able to hook your readers and prompt them to read further. You should use storytelling format on social media, which is considered to be extremely engaging. There are two aspects of producing quality content. First, it should add value and secondly it should be represented in an attractive manner.

In this article, we are going to discuss how we can create better social media content to achieve higher conversion rate and higher level of engagement.

Use Proper Spacing

Nobody wants to read the big walls of text. A ten-line or 15 line paragraph will not do. The remedy for this issue is to press the enter button quite often, so that the chunks of content don't contain more than two sentences.

The maximum length of a paragraph should be three lines. It not only looks nicer, but it also forces your brain to keep on reading further.

Use Visual and Sensory Cues 

Rather than plain and boring description you should use visual and sensory cues. Such type of content makes the reader visualize and feel things. It also adds the element of suspense and thrill into your content.

For example, if you are discussing the features of a tour package or selling vacation holidays, instead of writing the details and salient features of that package, narrate your own experience during one such trip.

How it all started? What made you choose the package? What were you expecting and how it turned out to be? How the entire trip became so memorable and tips on how to make the trip even more enjoyable.

Add Some Personal Touch

You can also personalize the entire story and describe who accompanied you. What made this stay become a memory for a lifetime?

So the content with human emotions, experiences and novel-like storytelling is sure to hook the reader. This will also differentiate your posts from the crowd.

When you include your personality into your writing, your task becomes easier. You do not have to censor everything that comes to your mind and as a result your content doesn’t look like newspaper stuff.

So, if you wish to make your write-ups lively, add some personal element into it. Human beings love reading the stuff created by humans. Unfortunately, much of the so-called great posts we come across on the Internet isn’t able to engage readers largely because it looks overly scholarly.

Just try the technique described above, and you’ll be able to churn out extremely engaging content that would be loved on social media. Narrate your personal experiences and how you handle difficult situations. Just remember that it should be relevant to the topic.

Use your sense of humor and anecdotes and give references of movies and popular TV shows. All such topics are loved by the audiences. You can also write about your hobbies in order to connect with people. Your feelings are quite important and powerful and as human beings your readers are bound to love it. Just change the style of your social media content writing and your audiences will love it.