How to Write Social Media Content That Goes Viral?

Social media content writing is an art. The biggest challenge is to stand out from the crowd as the volume of content being published online is increasing every month. In fact, it’s extremely difficult to even get noticed on social. However, if you follow certain tips, your social media content writing can become your biggest asset and strength.

Quality content is necessary to succeed on social media. You need to put in a lot of efforts to create posts that can go viral. Grabbing attention and building engagement are the ultimate objectives of creating content.

Remember that your articles are going to compete with a tornado of posts being published online every hour. Otherwise, they will sink in the infinite ocean of online content. You can include attractive pictures and engaging videos in your posts. Social Media Content Writing is quite different from academic writing and therefore plain looking and boring articles are not going to sell on social media. 

The headline of your articles and posts should be so grabbing that it should be able to hook your readers and prompt them to read further. You should use storytelling format on social media, which is considered to be extremely engaging. There are two aspects of producing quality content. First, it should add value and secondly it should be represented in an attractive manner.

In this article, we are going to discuss how we can create better social media content to achieve higher conversion rate and higher level of engagement.

Use Proper Spacing

Nobody wants to read the big walls of text. A ten-line or 15 line paragraph will not do. The remedy for this issue is to press the enter button quite often, so that the chunks of content don't contain more than two sentences.

The maximum length of a paragraph should be three lines. It not only looks nicer, but it also forces your brain to keep on reading further.

Use Visual and Sensory Cues 

Rather than plain and boring description you should use visual and sensory cues. Such type of content makes the reader visualize and feel things. It also adds the element of suspense and thrill into your content.

For example, if you are discussing the features of a tour package or selling vacation holidays, instead of writing the details and salient features of that package, narrate your own experience during one such trip.

How it all started? What made you choose the package? What were you expecting and how it turned out to be? How the entire trip became so memorable and tips on how to make the trip even more enjoyable.

Add Some Personal Touch

You can also personalize the entire story and describe who accompanied you. What made this stay become a memory for a lifetime?

So the content with human emotions, experiences and novel-like storytelling is sure to hook the reader. This will also differentiate your posts from the crowd.

When you include your personality into your writing, your task becomes easier. You do not have to censor everything that comes to your mind and as a result your content doesn’t look like newspaper stuff.

So, if you wish to make your write-ups lively, add some personal element into it. Human beings love reading the stuff created by humans. Unfortunately, much of the so-called great posts we come across on the Internet isn’t able to engage readers largely because it looks overly scholarly.

Just try the technique described above, and you’ll be able to churn out extremely engaging content that would be loved on social media. Narrate your personal experiences and how you handle difficult situations. Just remember that it should be relevant to the topic.

Use your sense of humor and anecdotes and give references of movies and popular TV shows. All such topics are loved by the audiences. You can also write about your hobbies in order to connect with people. Your feelings are quite important and powerful and as human beings your readers are bound to love it. Just change the style of your social media content writing and your audiences will love it.